7 Questions to Get Your Kid Thinking Like an Entrepreneur (and Making Their Own Money)

I was recently on the Investor Mama podcast to talk about easy ways to coach your kids through money and business topics in a fun way.

I shared seven conversation starters, and each takes just five minutes or less. You can easily start one of these conversations in the car, at bedtime, at bathtime, in the doctor’s office waiting room, or even sitting around the dinner table.

I recommend starting when your kids are in elementary school, but the great news is that these conversations apply to middle schoolers and high schoolers, too.

Before starting these conversations, I’d encourage you to read your kids some picture books on these topics. The Money Smart Kids series is a great place to start to help get their wheels turning about what it could look like to start their own business – as a kid!  

To hear our full podcast conversation, with in-depth examples for each question, listen here (link coming soon).

Remember, these are just a starting place to learn and grow, no wrong answers!

Seven Questions to Get Your Kids Thinking Like an Entrepreneur:

  1. Ask–If you had your own money, what would you buy?

This question creates immediate engagement and helps kids value what comes next. They could brainstorm a list and then pick their Top Three.

You could even help them estimate how much they would have to earn to buy their Top Three items.

This is also a great time to plant the seed about giving.

What type of charity would they want to give to? It can be a fun way to reveal what moves the heart of your child. 

Then – get into questions about creating a business (questions 2-7)

2. Ask – If you were to start a business, what product or service would you sell?

 Here you can discuss…

… products vs. services

… your child’s unique skill set and strengths (they will love hearing from you, and it’s fun to hear what they think their own best skills are)

…what could they make better? A special kind of roller skate, folding laundry, a service for kids to deliver snacks! All ideas are welcome.

3. Ask – Where would you sell XYZ? 

Let them brainstorm locations– school, park, local craft faire, door-to-door. Then make sure to dive into the pros and cons of each (traffic, visibility, safety, cost, fun factor).

4. Ask – How would you let people know about what you are selling? 

When I was in college I read something along these lines:

Selling without advertising is like a man winking at a woman in the dark, he knows what he’s doing, but she doesn’t have a clue!

Make it easy, give people a clue!

So how will your kids be bold and get the word out about their business?

Sign, flyers, talking to people 1:1, website, business cards, email, a short video text to family and friends…

Challenge your kids – how will you make your message short and exciting so that people will want to use your service or buy your product?

5. Ask – How much would you sell it for? 

If your kids are younger, you may have to help with this one.

Have them think about how much their supplies will cost – for the product and advertising.

Then have them think about how much they want to make each time their product sells. Now add those two numbers together to get the price you will charge.

Example: $1 total in supplies and advertising, and I want to make $5 per item after expenses, so I need to sell each one for $6.

Have them wrap up with a gut-check:

Is that price reasonable for the item I’m selling?

Would I pay that much if I saw this item for sale?  

6. Ask – If your product wasn’t selling, what would you do? 

Ideas: Could change the location you sell it.

You could change the advertising message: What words and description would make the item more likely to sell? Handmade, one-of-a-kind, will solve XYZ problem. 

Or do they need to keep pitching and then adapt their product based on feedback?

In the book How to Sell a Rock, all the neighbors say no – but Sebastian keeps adapting his product and message until he finds what his customers really want.  

7. Ask – How will you make sure you have money left to buy more supplies? 

You can help them break their money into three buckets like Sophia did in the book How to Sell a Flower.

She used the three S’s for the money she earned from her business:

Supplies (short-term expenses)

Save (long-term expenses)

Spend (pay yourself and get some of the things you want + need for you) 

Helping your kids have this responsible money mindset early on will help make sure they can stay in business and keep earning their own money!

One Final Ask:

Support these entrepreneur kids when you see them.

I once had two neighbor girls come to my door asking to walk my dog.

My dog is kind of a punk, so I didn’t want to put them in that situation. However, I saw their desire to make money, and I hired them to be mother’s helpers for the summer to entertain my girls while I worked from home. We all won!

Gives these kids the gift of practice: Engage in conversation, Give them at-bats to practice, let them work out the kinks, and then let them earn the money!  

How to Raise Financially Fearless Kids

Growing up we talked a lot about money in my house.

I promise it wasn’t because we had a lot, or because my parents were financial experts.

But my parents were open to having the conversations even if they didn’t get every money detail perfect in their own life. They were willing to share what they learned. And they understood that money was a topic that would come up again and again in my life (for better or for worse), which made it a topic worth spending some time on.

I recall . . .

opening my first bank account,

learning to save for big things that I wanted but didn’t need,

looking at a compound interest table with my Dad,

chatting about why we give money to those in need,

getting a car loan for my first vehicle (even though I had the cash) so that I could build credit,

paying off student loans,

getting a mortgage and buying my first house,

and later in life asking for a raise at work, opening investments, and managing a budget.

My parents were right. No matter what lifestyle you desire, money is a part of your world.

I am grateful my family had basic money conversations when I was young, so that I when I grew up and it really mattered, I felt comfortable around money discussions.

Do I understand it all to this day? Nope.

But I’m also comfortable asking questions about money, and that’s a pretty good starting point.

But parents, I get it.

It’s hard to know where to start with money conversations. Especially if you didn’t have many growing up.

I didn’t want that to be a barrier for the next generation,

so I used my background in Business and Childhood Education to write the Money Smart Kids series.

The first book (How to Sell a Rock) is all about a creative kid named Sebastian. Sebastian really wants a skate board, but his parents challenge HIM to earn the money instead of buying it for him. This leads Sebastian to learning some important lessons about money and starting a business.

(Fun Fact: this book has over 170 reviews on Amazon. See what other parents are saying)

The second book called How to Sell a Can just came out this month. Sebastian is back for more money adventures when he thinks he has a great business idea but it ends up being a total flop!

Fortunately Sebastian’s not one to quit. Once he faces his money challenges and learns how to calculate profit, he’s unstoppable $$$.

I promise, both these books will lead to great money and creative problem solving conversations with your kids (even if money isn’t something you grew up talking about).

Consider this your easy button to introduce money topics with your kids.

Remember, these are the lessons that they will carry in to adulthood.

It’s worth starting the money conversations now!

Money Smart Kids, recommended for Kids 5-12 yrs.

Available on Amazon

Weekend Craft Idea + Free Kids Book about $$$

Download the Beyond the Book activity to make your own Rock Caterpillar this weekend, and get a free kids book about money + creative problem solving!

With a three and five year old, we spend a lot of time at the park.

If your family is in the same boat, you may want to try this simple weekend activity. It will make your park visits more fun, and might even put a smile on the face of a stranger.

The activity – Rock Caterpillars!

You can download the simple instructions and supply list here.

Each time you visit the park you can bring a fun rock to add.

Plus you can “check” on your caterpillar to make sure he’s growing. Hopefully some other people join the fun and you can have new rocks to admire with each visit.

We set up rock caterpillars at various parks across the country during our road trip, and this morning we got to set one up at our very own neighborhood park!

This activity pairs perfectly with my new book that released this week – How to Sell a Rock.

It’s all about a little kidpreneur that has to figure out how to convince his neighbors to buy a rock so that he can afford a new skateboard. Perfect for kids 5-12yrs.

Bonus – the kindle version is FREE on Amazon until Tuesday! Grab it Here, or the paperback here.

Book Description:

Did you ever want something special as a child,
but then your parents said, “No – too expensive.”

Your dreams were dashed.

Oh, Sebastian understands.
But he decides he won’t take no for an answer once he learns he can make the money himself – even as a child.

When a scrappy little kidpreneur needs money for a skateboard, he’s going to have to learn how to turn his neighbor’s no’s into yeses if he wants to get rich selling rocks.

How will Sebastian convince his neighbors that what they really need is a rock?

This fun kidpreneur story teaches:

  • Creative problem solving
  • How to start a business
  • How to make Money
  • How to Save Money
  • Rock Painting Craft Ideas
  • Social Skills
  • Self Reliance
  • Grit
  • Confidence
    • Perfect for home or classroom use
    • Ideal for Ages 5, 6, 7, 8, 9, 10, 11, 12

Visit: MyMomistheWorst.com for activities and freebies related to the book

Have a great weekend – Cheers!

CA to MI – Road trip!

Geoffrey the Giraffe’s Extinction Notice: Spring 2018

It feels like they refused to grow up, getting by on nothing more than nostalgia.  Eventually memories weren’t paying the bills, and the store is now coming to a close.

I was instantly transported back to 1988, as I walked through the sliding doors with my daughter’s hand in mine.

I don’t want to grow up, I’m a TOYS “R” US kid

Very little had changed in this mega toy store.  I’m certain over fifty percent of the toys that overloaded the shelves were the same toys I enjoyed during my childhood.

Fisher Price xylophones, Cabbage Patch Dolls, Lite Brites, Easy-Bake ovens, Power Wheels, the game Hungry Hungry Hippo, and Guess Who?  All there for the taking.

geoffrey the giraffe 2018 toys r us through the years
Image adapted from original, original source unknown

It was a fantastic trip down memory lane for my husband and I, both products of the eighties.  But not so fantastic for a dying retailer that never evolved.

They got a million toys at TOY “R” US that I can play with.

They may have gotten the million toy part correct.  The store felt chaotic and overloaded with all the toys haphazardly jammed inside.

They got the best for so much less, it’ll really flip your lid.

Except no one has actually associated them with having low prices in quite some time.  And in an Amazon world, it’s probably not the best idea to try to compete using copious amounts of in-store inventory.  The liability is too large.

They already had a lot of square footage in their stores.  They could have converted a portion of that to encourage experiences…

  • an entire magical Island of Sodor set-up for kids to indulge their Thomas the Train day dreams
  • a stage to encourage play with dress-up clothes, musical instruments, and story time
  • miniature houses with back yards to ignite the imagination using outdoor basket ball hoops, scooters, baby dolls, and play kitchens
  • a humongous Lego table featuring the best child-made creation of the day
  • or even a race track around the store for those Power Wheels that the kids still love today

Honestly, I’m excited just thinking about the possibilities!

Some will contend that kids are busy playing with iPads and computers and aren’t interested in the same kinds of toys.  But every family I know, still has a house full of bikes, train, and video games.  The toy market isn’t dead.

From bikes to train to video games, it’s the biggest toy store there is!

JK Coy
Get the latest books from J.K. Coy, Click Here

It’s just that the retail strategy has evolved and grown up since the eighties.  TOYS “R” US should have revised their in-store experience long ago.  It feels like they refused to grow up, getting by on nothing more than nostalgia.  Eventually memories weren’t paying the bills, and the store is now coming to a close.

I don’t wanna grow up, because maybe if I did, I couldn’t be a TOYS “R” US kid!

Sadly, as of Spring 2018, no one gets to be a TOY “R” US kid.

Game over.

 

 

Lady Logic: Wasted Money or Amazing Deal?

So there I was, saving money for my family, and then the Lady Logic creeps in.

You know the rationale you use to validate your crazy?

Well, that’s your Lady Logic.

Let me use myself as an example.

Today I left the house to run errands.

I had showered, and left the house by noon with a newborn.  Just for that,  I was pretty proud of myself.

Gold star!

Eventually I stopped by Old Navy to make returns. We had some extra outfits that we didn’t end up using for family photos this past weekend.  So there I was getting $29.00 in returns done, saving money for my family.

Gold star!

And then the Lady Logic creeps in.

On the way home I stop by a children’s resale boutique, just for a peek.

The kids don’t really need anything…but then again, maybe they do?

And apparently they did.

Browse all the cute kids Toms Here.  One of each please!

There were the mint condition kids Toms,  because I’ll regret passing up a deal like that…

A long sleeve baby sleeper, because it’s been colder than normal here in SoCal…

The black and white Nicole Miller outfit, because everything looks cute on a toddler…

And the toddler Roxy lounge wear, because…

Just because.

My Mom is the Worst Book Cover
My Mom is the Worst available on Amazon Here

The final damage came to $32.00.  And you know what? I left feeling pretty happy.  I made those $29.00 in returns earlier, so it’s like I only spent $3.00 and got all these adorable “essentials.”

Gold star!

And that my friend, is Lady Logic.

***

Wasted money, or an awesome deal?  You decide.

 

How to Become a Millionaire, Even If You Are Still Trying to Master Facebook Ads

Who knew coming to a children’s book website was going to make you a millionaire and save you thousands?!

Numbers never came easy for me.  My math grades consistently weighed me down throughout the years.  But as I grew up, I’ve become fascinated by what math can do.  I

think I first got into it when I learned about compound interest while reading Dave Ramsey’s Total Money Makeover, around the same time I was starting my first “real job” as a mortgage loan officer.

As soon as I found out there were simple formulas for things like becoming a millionaire (hint: the earlier you start saving in a 401k the less you have to put in later to become a millionaire – more on that here)

Start investing early
Assuming a 12% interest rate, photo cred. @DaveRamsey.com

and paying off your mortgage seven years early (don’t pay a company for this advice – the trick is taking one of your monthly Principal and Interest Payments, dividing it by 12, and adding that to your monthly payment so you have essentially made one extra payment per year).  You will save THOUSANDS in interest.

Who knew coming to a children’s book website was going to make you a millionaire and save you thousands?!  You can now spare a few bucks to check out my children’s books, and maybe even send a set to a friend.  ***Hey I’m about to have another baby and you don’t get maternity pay when you are self employed, so I can’t be above shameless self promotion.***

Anyways, today I wanted to share some other numbers with you.  They are the metrics behind the Facebook ads I’ve been placing (you can follow me on Facebook @StoriesbyJKCoy).  As marketers we know social media advertising is important, but it can become overwhelming and difficult to know if our spending is moving the needle.  Hopefully these will give you a point of comparison for your own social media marketing efforts.

There are so many metrics that can be tracked, and I am still learning.  I’m also experimenting with Amazon ads, so expect future posts on that.  But today I am going to throw out where my different Facebook ad types are bench-marking.

Below are results for the last 45 days.  That is around the time I published my second children’s book (My Mom is the Worst), launched this website, and have gotten more focused on testing and tracking my marketing efforts.  I am going to refer to everything at Cost Per Click (CPC).  Facebook sometimes refers to these metrics as Cost Per Result because some ads have different goals:  getting viewers to watch a video, leave a comment, like a fan page, visit a website, sign up for an event, etc.)

Facebook CPC 1.16.18

1.  Traffic (Blog):  5 ads, $0.12 CPC Avg., $0.05-$0.38 CPC Range

2.  Post Engagements (Comments/Shares/etc.):  3 ads, $0.06 CPC Avg., $0.04-$0.16 CPC Range

3.  Facebook Fan Page Likes:  2 ads, $0.59 CPC Avg., $0.40-$1.80 CPC Range

Engagement is good.  Engagement creates a relationship with customers.  It creates fans, and raving fans are happy to market for you even when you aren’t around.  So for that, I am pumped to be able to drive a potential fan to this blog to read about a topic that connects with them for $0.12.

But as I said, maternity leave is just around the corner, and we gotta keep a roof over our heads.  So, I need to know how this all equates to book sales.  Sign up to follow the blog to get email updates as soon as I hit publish on the next marketing results post.

And be sure to add Love You to Pieces Beautiful Monster and My Mom is the Worst to your book collection.    (Yep, I’m still trying to fund that maternity leave.  The more books I sell, the longer my husband will let me stay home.  Kidding….maybe…).

$$$ Remember the thousands I saved you, you awesome little millionaire?!:)  $$$

Feel free to let me know how your own Facebook Ad CPC’s compare, and whether you have seen a direct impact on your sales, in the comments.  I appreciate your vulnerability.  We can all stand to learn from each other.