Numbers never came easy for me. My math grades consistently weighed me down throughout the years. But as I grew up, I’ve become fascinated by what math can do. I
think I first got into it when I learned about compound interest while reading Dave Ramsey’s Total Money Makeover, around the same time I was starting my first “real job” as a mortgage loan officer.
As soon as I found out there were simple formulas for things like becoming a millionaire (hint: the earlier you start saving in a 401k the less you have to put in later to become a millionaire – more on that here)
and paying off your mortgage seven years early (don’t pay a company for this advice – the trick is taking one of your monthly Principal and Interest Payments, dividing it by 12, and adding that to your monthly payment so you have essentially made one extra payment per year). You will save THOUSANDS in interest.
Who knew coming to a children’s book website was going to make you a millionaire and save you thousands?! You can now spare a few bucks to check out my children’s books, and maybe even send a set to a friend. ***Hey I’m about to have another baby and you don’t get maternity pay when you are self employed, so I can’t be above shameless self promotion.***
Anyways, today I wanted to share some other numbers with you. They are the metrics behind the Facebook ads I’ve been placing (you can follow me on Facebook @StoriesbyJKCoy). As marketers we know social media advertising is important, but it can become overwhelming and difficult to know if our spending is moving the needle. Hopefully these will give you a point of comparison for your own social media marketing efforts.
There are so many metrics that can be tracked, and I am still learning. I’m also experimenting with Amazon ads, so expect future posts on that. But today I am going to throw out where my different Facebook ad types are bench-marking.
Below are results for the last 45 days. That is around the time I published my second children’s book (My Mom is the Worst), launched this website, and have gotten more focused on testing and tracking my marketing efforts. I am going to refer to everything at Cost Per Click (CPC). Facebook sometimes refers to these metrics as Cost Per Result because some ads have different goals: getting viewers to watch a video, leave a comment, like a fan page, visit a website, sign up for an event, etc.)
1. Traffic (Blog): 5 ads, $0.12 CPC Avg., $0.05-$0.38 CPC Range
2. Post Engagements (Comments/Shares/etc.): 3 ads, $0.06 CPC Avg., $0.04-$0.16 CPC Range
3. Facebook Fan Page Likes: 2 ads, $0.59 CPC Avg., $0.40-$1.80 CPC Range
Engagement is good. Engagement creates a relationship with customers. It creates fans, and raving fans are happy to market for you even when you aren’t around. So for that, I am pumped to be able to drive a potential fan to this blog to read about a topic that connects with them for $0.12.
But as I said, maternity leave is just around the corner, and we gotta keep a roof over our heads. So, I need to know how this all equates to book sales. Sign up to follow the blog to get email updates as soon as I hit publish on the next marketing results post.
And be sure to add Love You to Pieces Beautiful Monster and My Mom is the Worst to your book collection. (Yep, I’m still trying to fund that maternity leave. The more books I sell, the longer my husband will let me stay home. Kidding….maybe…).
$$$ Remember the thousands I saved you, you awesome little millionaire?!:) $$$
Feel free to let me know how your own Facebook Ad CPC’s compare, and whether you have seen a direct impact on your sales, in the comments. I appreciate your vulnerability. We can all stand to learn from each other.